The fact that Pittsburgh business executives spent part of their day standing in a fountain at PPG Place in Downtown Pittsburgh getting soaked showed an unwavering commitment, said Calaneet Balas, president and CEO of the ALS Association. It is a progressive motor neuron disease, which gradually robs people of their ability to walk, talk, swallow and eventually breathe.Īpproximately 5,000 new cases of are diagnosed each year in the U.S. That’s what more than 50 executives, along with local business and community leaders, did on Thursday at CEO Soak, the seventh annual ALS Association Western Pennsylvania Chapter’s fundraiser to support the fight against the disease.Īmyotrophic lateral sclerosis is often called Lou Gehrig’s disease, named after the New York Yankee baseball player. CEOs don’t wait for things to happen - they make things happen.
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